how to sell consulting

Technical Consultants: How to Move From “Talking Tech” to “Talking Business”

Many otherwise powerful and skillful technical consultants grow pale at the very thought of discussing their clients’ business issues with them. Those consultants can talk all day about the various features and capabilities of their services and products, but they freeze up when the conversation turns away from technology and toward business. Talking business can be intimidating if you’re a consultant who wants to have all the answers and give advice. But here’s the secret: you don’t have to be an expert on a business to talk about it; you … Read More