Four Reasons Clients Reject Your Great Ideas
Every consultant’s been there: You’re ready to present your best recommendations to a client. You’ve got charts, logic, visuals, benefits, a well-thought-out argument, and more. You do your best and put it all out there…and somehow you’re faced with a brick wall. What happened? It’s critical that you’ve done your homework before you present recommendations: You’ve listened well, and understood the client’s short and long-term needs. You’ve learned as much as you can about their business. You’ve verified their criteria for making a decision, and you’ve made sure that you’re … Read More